I’m Juliann Ford, a graphic designer and marketing creative with 15+ years of experience creating purposeful, engaging work across print, digital, and customer marketing.
With a foundation in traditional design and print production and a career that has evolved alongside digital marketing, I bring a cross-channel perspective to every project. I enjoy taking an idea from the first concept to the final creative, finding thoughtful ways to translate it across platforms while keeping the brand experience cohesive.
Beautiful design catches your eye.
Purposeful design keeps it.”
more about me.
My career began in graphic design and print production, where I developed everything from catalogs, brochures, direct mailers, packaging, signage, and brand identities to product and marketing materials. Over time, my experience expanded into digital marketing, including website graphics, social media, email and SMS creative, campaign development, and e-commerce content.
Today, I bring both creative and marketing strategy to my work. Alongside designing campaigns and content, I work with audience segmentation, customer segmentation, lifecycle marketing, automated journeys, and backend campaign execution—connecting the creative a customer sees with the strategy and experience behind it.
I believe the strongest creative is both beautiful and intentional. It should communicate clearly, feel true to the brand, and ultimately serve a purpose—whether that’s building awareness, launching a product, engaging a customer, or driving action.
With a foundation in design and a perspective shaped by marketing, I create work where visual storytelling, strategy, and customer experience come together.
01
LIFECYCLE MARKETING
Email, SMS, Segmentation, Journeys, Customer Engagement
02
DIGITAL & SOCIAL
Social, Meta, Web,
Multi-channel Creative
03
BRAND & CONTENT
Identity, Campaigns, Messaging, Storytelling
04
CREATIVE DIRECTION
Print, Illustration, Production, Visual Execution
Work Experience
Hello Adorn
Present - January 2022
Marketing Specialist
A fast-growing e-commerce business specializing in handmade jewelry, with a focus on creative marketing, customer engagement, and brand growth.
Lead planning, development, and distribution of organization-wide email, SMS,social, and direct mail communications to support customer engagement.
Partner with leadership teams to coordinate communications, campaign priorities, and organizational initiatives across marketing, retail, and customer experience functions.
Manage content calendars, campaign timelines, website updates, and communication workflows across multiple digital and print channels.
Create and maintain customer-facing marketing materials, promotional content, website updates, and branded assets aligned with organizational standards.
Develop audience segmentation and campaign strategies to deliver targeted,relevant messaging across digital channels and support product launches.
Mason Companies
June 2019 - January 2022
Graphic Designer
A multi-brand retail organization operating national e-commerce platforms and high-volume direct mail catalogs across diverse consumer product categories.
Served as creative lead for the company’s largest catalog publication, coordinating production schedules, creative development, and final delivery.
Designed and produced high-volume direct mail catalogs, marketing collateral,product literature, and promotional materials across multiple product categories.
Collaborated with merchandising, marketing, and leadership teams todevelop clear, brand-aligned messaging across print and digital channels.
Mint for Hue
November 2014 - May 2019
Founder & Owner
A self-started design studio specializing in custom wedding stationery and brand
identity development, delivering refined, client-centered creative solutions.
Developed custom brand identities, print collateral, and digital creative tailored to individual client audiences, translating concepts into cohesive visual systems.
Led creative projects from concept through final production, managing multiple projects, timelines, client feedback, and deliverables in a fast-paced environment.
Collaborated directly with clients to develop creative concepts and refine design solutions, balancing aesthetic direction with strategic goals and audience needs.
C & N Manufacturing
May 2013 - January 2015
Advanced Graphic Designer
A manufacturer and retailer serving national summer camp programswith branded apparel, merchandise, and lifestyle products.
Designed branded merchandise collections and custom apparel for national programs, developing cohesive visual concepts across product and marketing applications.
Created and adapted marketing assets across email, print, packaging, web, and social media, translating brand concepts into cohesive multi-channel creative.
Collaborated with internal teams to develop product-focused creative and ensure consistent visual communication across customer touchpoints.
Big Dot of Happiness
July 2009 - January 2013
Advanced Graphic Designer
An e-commerce event supply company designing original party supplies witha strong focus on product innovation and digital marketing integration.
Designed original product collections and developed cohesive visual concepts from initial design through final production.
Created multi-channel marketing creative spanning print collateral, packaging, email, and digital platforms to support product launches and promotional campaigns.
Collaborated across creative and marketing functions to develop engaging, on-brand product storytelling for an e-commerce customer base.
